For over 150 years, Reda Group has been synonymous with quality research and continuous innovation while Made in Italy excellence has always been a key pillar.

The Group - An ecosystem of expertise

For more than 160 years, Successori Reda has interpreted wool as an expression of Italian manufacturing culture, research, and innovation.

Rooted in the Biella textile district and guided by a contemporary vision of textiles, the Group has built an integrated ecosystem that brings together heritage, sustainability, technology, and new approaches to product development.

Rolled wool fabrics in blue and grey tones with the text "REDA 1865" overlaid

Reda 1865

The division dedicated to the Group’s most iconic tailoring fabrics. Collections that express contemporary elegance through the quality of Merino wool, textile innovation, and Italian manufacturing expertise.

Close-up of folded blue textured fabric with the REDA ACTIVE logo

Reda Active

The collection dedicated to performance fabrics, where technical innovation and natural fibers come together to create versatile, functional materials for a new vision of active luxury.

Folded dark blue-grey woven wool fabric with the text "REDA FLEXO" overlaid

Reda Flexo

The division specializing in advanced stretch fabrics, designed to combine comfort, performance, and sustainability through innovative technologies and lower-impact materials.

REWOOLUTION logo over a man trail running uphill on a grassy mountain ridge

Rewoolution

The Reda Group’s activewear brand, created to reinterpret Merino wool for sport and leisure through technical, high-performance, contemporary garments.

Flock of sheep grazing in tall grass on a green hillside, with the word "WOOL" overlaid

Reda Farms

The Group’s farms in New Zealand represent the origin of the Reda supply chain and embody a unique vertically integrated vision within the global textile industry. Direct control over the raw material ensures quality, transparency, and traceability throughout the entire production process.

Two men in tailored suits, one beige double-breasted, one navy pinstripe, under the Lanieri Italia logo

Lanieri

A pioneer of digital made-to-measure tailoring in Italy, Lanieri combines technological innovation with sartorial tradition through an omnichannel experience that seamlessly integrates digital services and physical ateliers.

Tailoor logo with tagline "Made to be custom, made to be easy" over a dark suit jacket dissolving into fragments

Tailoor

The Group’s AI-powered platform for personalization and on-demand production. Through 3D technologies and digital configurators, Tailoor connects design, sales, and manufacturing within a single digital ecosystem, creating new opportunities for customization and customer engagement.

A contemporary vision of wool

Today, the Reda Group continues to evolve while remaining true to its identity: transforming an exceptional natural fiber into a contemporary language that speaks to fashion, performance, innovation, and design culture.